Over the last few years the empires that used to deliver about 30% of the advertising revenues globally have seen that whittle away. Newspapers became a slow way to burn Continue reading
I never really understood why Google took the step of embracing both the SEO industry that built around it, and the publishing community that hates it so much. One theory Continue reading
Video is something that I’m closely watching this year. I’ve made several predictions around where it is heading and what is driving it. One of these is already gathering pace with Continue reading
What airline flies to new york from london …. find me something fun to do today … car hire …. home makeover …. To answer these questions for the last Continue reading
Display : Friends with benefits. Dip in and dip out you need and use each other as you need it. It’s fun but never a long-term commitment as too much Continue reading
I think this year is going to be the most interesting for social media because of the the emerging trends with video and mobile.
Generally as trends drivers we look for invested stakeholder involvement, new technical capability, new behaviours or well delivered new ideas. This year I think we have everyone of those.
Here are my top ten predictions for social media and SEO themes in 2013 1. The next big thing in SEO will be a creative agency giving the rise to Continue reading
Over the past 9 months Jo Parnell and I have been working on a new framework to bring together paid, owned and earned. The framework is called creative media and Continue reading