The new news
Over the last few years the empires that used to deliver about 30% of the advertising revenues globally have seen that whittle away. Newspapers became a slow way to burn Continue reading
Julian Grainger
Director of Media Strategy at Unique
Google – the unified publishing network
I never really understood why Google took the step of embracing both the SEO industry that built around it, and the publishing community that hates it so much. One theory Continue reading
Where is online video heading?
Video is something that I’m closely watching this year. I’ve made several predictions around where it is heading and what is driving it. One of these is already gathering pace with Continue reading
Its digital brand placement
What airline flies to new york from london …. find me something fun to do today … car hire …. home makeover …. To answer these questions for the last Continue reading
If media were relationships
Display : Friends with benefits. Dip in and dip out you need and use each other as you need it. It’s fun but never a long-term commitment as too much Continue reading
Social in 2013
I think this year is going to be the most interesting for social media because of the the emerging trends with video and mobile.
Generally as trends drivers we look for invested stakeholder involvement, new technical capability, new behaviours or well delivered new ideas. This year I think we have everyone of those.
2013 social and SEO predictions (yup another set)
Here are my top ten predictions for social media and SEO themes in 2013 1. The next big thing in SEO will be a creative agency giving the rise to Continue reading
Reasons to believe and a 3rd moment of truth
Over the past 9 months Jo Parnell and I have been working on a new framework to bring together paid, owned and earned. The framework is called creative media and Continue reading
