Julian Grainger

Head of SEO at Unique

branding

Google as a brand measure

One of the biggest mistakes by marketers new to Google is handing over Google Adwords and Search to an advertising agency. I include SEO practitioners as agencies within that context. The real value of Google is not in the lead generation, which is important tactical execution, but in critical bits of information about brand and […]

Please, not another mini-site

Raboplus vs Kiwibank. Two big banks with two big brands. Both are very well put together brands staking a position in the market that is unique and compelling. You just want to be part of them both. But jump on the web and you can tell which one is really living the brand. In fact when you […]