Julian Grainger

Head of SEO at Unique

SEO in 2011

Reading some interesting opinions on the future ranking signals got me thinking.

My team is running some interesting experiments on Google Places at the moment and we have also been running some seeding campaign lately.

Based on the effects these have had and the recent announcements from Google Ive come up with some predictions.

For me it all points to a movement toward ranking a brands digital assets based on qualitative and quantitative factors.

Quantitative like link volume, word frequency and click stream.

Qualitative like earned media, sentiment, owned media and digital assets.

We will see if I am right!

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